Gordon Automobile Co. Ltd., Slough, Buckinghamshire. UK 1960 - 1961

Gordon Keeble Ltd., Eastleigh, Hampshire. UK 1964 - 1965

Keeble Cars Ltd., Southampton, Hampshire. UK 1965 - 1967

The Gordon Keeble was the final version of what had started life as the Warwick, designed by Bernie Rodger, before going into production as the Peerless. In this guise it was a four seat coupe based on Triumph components. It filled a niche in the market for a reasonably priced coupe with sporting performance.

When Peerless failed in 1960 the design went in two directions. John Gordon went into business with Jim Keeble using the chassis of the Peerless with a body styled by Giugiaro whilst Bernie Rodger continued the Peerless with only minor modifications and it' name reverted back to Warwick.

Jim Keeble had already built up a Peerless chassis with a 5.4-litre Chevrolet V-8 engine giving 300bhp whilst retaining the De Dion rear suspension, disc brakes all round and fitting a 4-speed Borg Warner automatic gearbox. The stylish 2-door aluminium body was by Bertone, but it was also the first design by Giorgetto Giugiaro.

Although the first car, known as the Gordon GT, was well received when announced in 1960, it took until 1964 before it was in production, by which date the body had been modified by Williams & Pritchard so that it could be moulded in fibreglass. By then it had become the Gordon Keeble.

The car was a full 4-seat GT coupe capable of 140 mph and of accelerating to 60 mph in about 7.5 seconds, but by the time it was available there were similar cars on the market. Unusually it was priced too low at £2,798 (the Jensen Interceptor was priced at £5,838) raised to £4,058 and so it was not a commercial success. About 100 were made at the Eastleigh factory.